Impact of star and movie buzz on motion picture distribution and box office revenue
Year of publication: |
2011
|
---|---|
Authors: | Karniouchina, Ekaterina V. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 1, p. 62-74
|
Subject: | Film | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Modellierung | Scientific modelling |
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