Using Schmid-Leiman solution with higher-order constructs in marketing research
Year of publication: |
2022
|
---|---|
Authors: | Sharma, Piyush ; Sivakumaran, Bharadhwaj ; Mohan, Geetha |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 4, p. 513-526
|
Subject: | Factor structure | Formative | Higher order | Reflective | Schmid-Leiman |
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