Impact of store personality on store loyalty : a study of specialty store chains in Vietnam
Year of publication: |
January 2017
|
---|---|
Authors: | Nguyen Le Thai Hoa ; Hoang Thi Phuong Thao |
Published in: |
Journal of economic development. - Hochiminh City : University of Economics Hochiminh City, ISSN 1859-1116, ZDB-ID 2869684-0. - Vol. 24.2017, 1, p. 119-134
|
Subject: | Retail brand | Personality | Loyalty | Specialized store | Vietnam | Konsumentenverhalten | Consumer behaviour | Viet Nam | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Handelsmarke | Store brand |
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