Impact of tourism marketing on destination image : industry perspectIves
Jonathon Day, Liping Cai, and Laurie Murphy
| Year of publication: |
2012
|
|---|---|
| Authors: | Day, Jonathon ; Cai, Liping A. ; Murphy, Laurie |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 17.2012, 3, p. 273-284
|
| Subject: | Destination image | Destination brand | Destination marketing organizations | Competitive strategy | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009622514