Impact of user-generated internet content on hospital reputational dynamics
Year of publication: |
2018
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Authors: | Ivanov, Anton ; Sharman, Raj |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 35.2018, 4, p. 1277-1300
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Subject: | hospital reputation | healthcare | online prominence | quality signals | content variance | user-generated content | hospital utilization | financial performance | online engagement | Krankenhaus | Hospital | Internet | Reputation | Social Web | Social web | Online-Marketing | Internet marketing | Firmenimage | Corporate reputation | Electronic Commerce | E-commerce | Krankenhausfinanzierung | Hospital financing | Online-Handel | Online retailing | Gesundheitsversorgung | Health care | Krankenhausmanagement | Hospital management |
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