Impact of visual hierarchy on user experience in e-commerce websites
A.N. Raghavendra, G. Vijayakumar, Sanjeev Kumar Thalari
| Year of publication: |
2024
|
|---|---|
| Authors: | Raghavendra, A. N. ; Vijayakumar, G. ; Thalari, Sanjeev Kumar |
| Published in: |
Contemporary trends in innovative marketing strategies. - Hershey, PA : IGI Global, ISBN 979-8-3693-1231-5. - 2024, p. 141-156
|
| Subject: | Electronic Commerce | E-commerce | Nutzererfahrung | User experience | Website | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-1231-5.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519856