Impact of word of mouth via social media on consumer intention to purchase cruise travel products
Year of publication: |
2021
|
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Authors: | Tsai, Feng Ming ; Bui, Tat Dat |
Published in: |
Maritime policy & management. - London : Taylor & Francis, ISSN 1464-5254, ZDB-ID 2021932-5. - Vol. 48.2021, 2, p. 167-183
|
Subject: | Maritime safety | human factor | risk tolerance | hazardous attitude | risk perception | safety behaviour | structural equation mode | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Virales Marketing | Viral marketing | Urlaubsverhalten | Holiday behaviour | Risiko | Risk | Wahrnehmung | Perception | Kreuzfahrt | Cruise |
Extent: | Illustrationen, Diagramme |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Literaturverzeichnis: Seite 181-183 |
Other identifiers: | 10.1080/03088839.2020.1735655 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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