The impact of price discount, product complementarity and relational investment on customer loyalty : empirical evidence from China's telecommunications industry
Year of publication: |
2011
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Authors: | Jiang, Jing ; Chou, Ting-jui ; Tao, Xiaobo |
Published in: |
Asian journal of marketing : the official journal of the Marketing Institute of Singapore. - [New York, NY] : Academic Journals, ISSN 1819-1924, ZDB-ID 2211924-3. - Vol. 5.2011, 1, p. 1-16
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Subject: | China | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Investition | Investment |
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