Responses of Chinese consumers to corporate advertising themes : cue applicability and contextual priming effects
Jing Jiang and Xiaobo Tao
Year of publication: |
2011
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Authors: | Jiang, Jing ; Tao, Xiaobo |
Published in: |
Asian journal of marketing : the official journal of the Marketing Institute of Singapore. - [New York, NY] : Academic Journals, ISSN 0218-6101, ZDB-ID 22119243. - Vol. 5.2011, 1, p. 17-30
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