Impacts of marketing strategy and social media activity on the profitability of online wine shops : the case of Hungary
Year of publication: |
2022
|
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Authors: | Balogh, Jeremiás Máté ; Mizik, Tamás |
Published in: |
Economies : open access journal. - Basel : MDPI, ISSN 2227-7099, ZDB-ID 2704214-5. - Vol. 10.2022, 12, Art.-No. 301, p. 1-15
|
Subject: | Hungary | online marketing | profitability | social media | wine business | Ungarn | Social Web | Social web | Online-Marketing | Internet marketing | Wein | Wine | Marketingmanagement | Marketing management | Weinbau | Wine industry | Online-Handel | Online retailing | Rentabilität | Profitability |
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