Impacts of online consumer reviews on a dual-channel supply chain
Wenjuan Yang, Jiantong Zhang, Hong Yan
| Year of publication: |
2021
|
|---|---|
| Authors: | Yang, Wenjuan ; Zhang, Jiantong ; Yan, Hong |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 101.2021, p. 1-11
|
| Subject: | Dual channels | Game theory | Online consumer reviews | Supply chain management | Lieferkette | Supply chain | Spieltheorie | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2020.102266 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494677