Promotions of online reviews from a channel perspective
Wenjuan Yang, Jiantong Zhang, Hong Yan
| Year of publication: |
2022
|
|---|---|
| Authors: | Yang, Wenjuan ; Zhang, Jiantong ; Yan, Hong |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 161.2022, p. 1-14
|
| Subject: | Game theory | Online reviews | Supply chain management | Promotion of reviews | Lieferkette | Supply chain | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Spieltheorie | Vertriebsweg | Distribution channel | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2022.102697 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275937