Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Gopal Das
| Year of publication: |
2014
|
|---|---|
| Authors: | Das, Gopal |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 2, p. 130-138
|
| Subject: | Retail brand personality | Self-congruity | Store loyalty | Gender | Einzelhandel | Retail trade | Markenimage | Brand image | Geschlecht | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338596