Customer experience in social commerce websites : toward an integrated conceptual framework
Hasan Beyari, Alaa Ghouth
Year of publication: |
July 2018
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Authors: | Beyari, Hasan ; Ghouth, Alaa |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 10.2018, 3, p. 52-62
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Subject: | customer experience | e-Commerce | social commerce | Saudi Arabia | SmartPLS | social influence | trust | word-of-mouth | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Saudi-Arabien | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Website | Vertrauen | Confidence | Online-Marketing | Internet marketing |
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