Developing in-store brand strategies and relational expression through sales promotions
Year of publication: |
2019
|
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Authors: | Mussol, Sarah ; Aurier, Philippe ; Sere de Lanauze, Gilles |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 241-250
|
Subject: | Sales promotions | Relational orientation | Brand expression | Consumer-brand relationship | Verkaufsförderung | Sales promotion | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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