Implementation and effectiveness of strategic actions used to reduce customer variability
Year of publication: |
2011
|
---|---|
Authors: | Yang, Ching-chow |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 3/4, p. 527-544
|
Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
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