Implementation of chatbot in online commerce, and open innovation
Year of publication: |
2021
|
---|---|
Authors: | Illescas-Manzano, María D. ; López, Noé Vicente ; González, Nuno Afonso ; Rodríguez, Carmen Cristofol |
Published in: |
Journal of Open Innovation: Technology, Market, and Complexity. - Basel : MDPI, ISSN 2199-8531. - Vol. 7.2021, 2, p. 1-20
|
Publisher: |
Basel : MDPI |
Subject: | chatbot | consumer perception | ManyChat | lead | lead magnet | Facebook | digital marketing | funnel | flow | Messenger | digital communication |
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