Implementation of RFID technology for the differentiation of loyalty programs
Azra Bayraktar, Erdal Yilmaz, and Oygur Yamak
| Year of publication: |
2010
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|---|---|
| Authors: | Bayraktar, Azra ; Yilmaz, Erdal ; Yamak, Oygur |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 1, p. 30-42
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| Subject: | Beziehungsmarketing | Relationship marketing | RFID | Einzelhandel | Retail trade | Einkaufszentrum | Shopping center |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003974298