Implementierung von Category Management im Handel
Stefan Borchert
| Year of publication: |
2001
|
|---|---|
| Authors: | Borchert, Stefan |
| Published in: |
POS-Marketing : integrierte Kommunikation für den Point of Sale ; Strategien, Konzepte, Trends. - Wiesbaden : Gabler, ISBN 3-409-11550-1. - 2001, p. 253-271
|
| Subject: | Category Management | Category management | Handel | Trade | Einführung | Implementation | Handelsmanagement | Retail management | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben In: POS-Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001588808