Implementing a relationship marketing program: a case study and managerial implications
Year of publication: |
1997
|
---|---|
Authors: | Voss, Glenn B. ; Giraud Voss, Zannie |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 11.1997, 4, p. 278-298
|
Publisher: |
MCB UP Ltd |
Subject: | Arts | Case studies | Non‐profit organizations | Relationship marketing | Market segmentation | Theatres |
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