Implementing changes in marketing strategy : the role of perceived outcome-and process-oriented supervisory actions
Year of publication: |
2012
|
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Authors: | Sarin, Shikhar ; Challagalla, Goutam ; Kohli, Ajay Kumar |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 4, p. 564-580
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Subject: | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change | Verkaufspersonal | Salespeople | Coping-Strategie | Coping strategy |
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