Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions
Year of publication: |
2012
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Authors: | Sarin, Shikhar ; Challagalla, Goutam ; Kohli, Ajay K |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 4, p. 564-581
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