Implementing pricing strategies
Year of publication: |
February 2018
|
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Authors: | Hinterhuber, Andreas |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 1, p. 1-2
|
Subject: | Implementation | Pricing | Value-based pricing | Performance | Organization | Value quantification | Value-based selling | Preismanagement | Pricing strategy | Preistheorie | Price theory |
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