Implementing the marketing concept in travel organizations: the important moderating influence of perceived organizational support
Year of publication: |
2009
|
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Authors: | Herington, Carmel ; Weaven, Scott |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 18.2009, 7, p. 692-717
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Subject: | Tourismuswirtschaft | Tourism industry | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Messung | Measurement |
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