Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Idil M. Cakim
| Year of publication: |
2010
|
|---|---|
| Authors: | Cakim, Idil Miriam |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Telemarketing | Internet | Mund-zu-Mund-Werbung | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 204 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-0-470-44255-5 ; 0-470-44255-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004951519