Positive customer churn : an application to online dating
Year of publication: |
2019
|
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Authors: | Dechant, Andrea ; Spann, Martin ; Becker, Jan U. |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 22.2019, 1, p. 90-100
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Subject: | positive churn | customer churn | customer retention | customer satisfaction | online dating | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Digitale Dienste | Web-based service | Internet | Dienstleistungsqualität | Service quality | Social Web | Social web |
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