Implications of motivating operations for the functional analysis of consumer choice
Year of publication: |
2013
|
---|---|
Authors: | Fagerstrøm, Asle ; Foxall, Gordon R. ; Arntzen, Erik |
Published in: |
Consumer behavior analysis : (a) rational approach to consumer choice. - London [u.a.] : Routledge, ISBN 0-415-51920-9. - 2013, p. 31-47
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Motivationstheorie | Motivation theory | Verhaltensökonomik | Behavioral economics |
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