A study of preferences in a simulated online shopping experiment
Year of publication: |
2011
|
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Authors: | Fagerstrøm, Asle ; Arntzen, Erik ; Foxall, Gordon R. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 15/16, p. 2609-2621
|
Subject: | Markentreue | Brand loyalty | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Simulation | Experiment |
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