Implicit measures in sales research
Year of publication: |
2015
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Authors: | Friend, Scott B. ; Johnson, Jeff S. |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 35.2015, 1, p. 72-84
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Subject: | implicit measures | sales methodology | Implicit Association Test (IAT) | sales and sales management | Verkauf | Selling | Messung | Measurement | Verkaufspersonal | Salespeople | Absatz | Sales | Vertrieb | Physical distribution |
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