Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Year of publication: |
2017
|
---|---|
Authors: | Sanyal, Shamindra Nath ; Datta, Saroj Kumar ; Banerjee, Asok Kumar |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 11.2017, 4, p. 330-360
|
Subject: | Pharmaceutical marketing | Structural equation modeling | Opinion leaders | Brand age | Branded generics | Prescription intention | Ärzte | Physicians | Generika | Generic drugs | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Markenartikel | Brand | Arzneimittelmarkt | Pharmaceutical market | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model |
-
Granlund, David, (2012)
-
Branded vs. generic drugs : the role of self-perceived seriousness of disease
Sestino, Andrea, (2022)
-
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen, (2015)
- More ...
-
Sanyal, Shamindra Nath, (2014)
-
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath, (2013)
-
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath, (2013)
- More ...