Attitude of Indian consumers towards counterfeit luxury brands
Year of publication: |
2019
|
---|---|
Authors: | Pasricha, Diksha ; Jain, Kokil ; Gautam, Shalini |
Published in: |
The IUP journal of management research : IJMR. - Hyderabad : Icfai University Press, ISSN 0972-5342, ZDB-ID 2521149-3. - Vol. 18.2019, 1, p. 79-101
|
Subject: | Indien | India | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Markenimage | Brand image |
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