Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA
Year of publication: |
1999
|
---|---|
Authors: | Ford, John B. ; Joseph, Mathew ; Joseph, Beatriz |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 13.1999, 2, p. 171-186
|
Publisher: |
MCB UP Ltd |
Subject: | Customer satisfaction | Higher education | Performance measurement | Service quality | Services marketing |
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