Importance stratégique de l'information et rôle des bases de données en marketing
Year of publication: |
1996
|
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Authors: | Cestre, Ghislaine |
Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 50.1996, 3, p. 163-169
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Subject: | Marketingmanagement | Marketing management | Datenbank | Database | Theorie | Theory |
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