Improved controls for marketing management
by Francis S. Swayze [and others]
| Year of publication: |
c1935
|
|---|---|
| Other Persons: | Swayze, Francis Seward (contributor) |
| Institutions: | American Management Association |
| Publisher: |
New York : American Management Association |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Extent: | 56 p diagrs 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | "Papers ... presented at the AMA Marketing Conference ... New York, October 23 and 24, 1935."--p.3 Sales planning in 1936, by F.S. Swayze.-- Reducing the cost of territorial coverage in industrial selling, by B. Lester.-- Discussion, by H.W. Alexander.-- Sales management's role in determining purchasing and manufacturing policy, by M.M. Jones.-- Training courses for salesmen, by M.C. Rorty.-- Sales training for increasing the effectiveness of the selling force, by A.A. Nichoson |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002871177