Improvement of organizational efficiency and effectiveness by developing a manufacturing strategy decision support system

Purpose – To develop a model for manufacturing strategy formulation and implementation to help the managerial body of a corporation improve the efficiency and effectiveness of their company. Design/methodology/approach – The quality function deployment (QFD) technique is used in the formulation process to provide the basis for selection between options in each of the formulation stages. The proposed model consists of six stages starting from the business strategy formulation, functional strategy formulation, manufacturing priorities formulation, the generation of action plans and the suggestions of the detailed tasks of each action plan, and ending up with the evaluation of the developed strategy. QFD capture software is used to form the matrices needed for the proposed model. Findings – It was found that the proposed QFD approach is easy to apprehend, clear to be applied and leads to dependable manufacturing strategy. Accordingly, this model is recommended to be used in other functional areas in addition to manufacturing to develop their functional strategies. Research limitations/implications – After the application of this model, the quality of management in this company was improved and recommended for other companies. Originality/value – The paper provides a QFD approach that can be applied to any company by their managerial body in order to improve the efficiency and effectiveness of their company.