Improverished consumers and social marketing
Year of publication: |
2011
|
---|---|
Authors: | Hill, Ronald Paul |
Published in: |
The SAGE handbook of social marketing. - Los Angeles : SAGE, ISBN 978-1-84920-188-9. - 2011, p. 319-329
|
Subject: | Armut | Poverty | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing |
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