Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system
Michael D. Johnson ; Anders Gustafsson
| Year of publication: |
2000 ; 1. ed., 1. print.
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| Authors: | Johnson, Michael D. ; Gustafsson, Anders |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Kundenmanagement | Verbraucherzufriedenheit | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 214 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-5310-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004604801