Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system
Year of publication: |
2000 ; 1. ed., 1. print.
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Authors: | Johnson, Michael D. ; Gustafsson, Anders |
Publisher: |
San Francisco, Calif. : Jossey-Bass |
Subject: | Kundenmanagement | Verbraucherzufriedenheit | Kundenbindung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann, (1998)
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Fulfillment im Electronic Commerce : Gestaltungsansätze, Determinanten, Wirkungen
Köcher, Martin-Matthias, (2006)
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Konsumentenvertrauen : Messung, Determinanten und Konsequenzen
Neumann, Marcus M., (2007)
- More ...
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The effect of customer information during new product development on profits from goods and services
Witell, Lars, (2014)
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Gustafsson, Anders, (2003)
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Comparing customer satisfaction across industries and countries
Johnson, Michael D., (2002)
- More ...