Improving Customers Targeting with Short Intervention Testing
Year of publication: |
2010
|
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Authors: | Gofman, Alex |
Other Persons: | Moskowitz, Howard R. (contributor) |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Conjoint-Analyse | Conjoint analysis | Erfolgsfaktor | Success factor | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Innovation Management (IJIM), 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 1, 2010 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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