Improving FMCG distribution in peripheral areas of emerging smart cities : the case of Gurgaon (Gurugram), India
Year of publication: |
October-December 2017
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Authors: | Singh, Hardeep ; Ahuja, Sanjog Singh |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 24.2017, 4, p. 109-121
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Subject: | Channel partner | Fast Moving Consumer Goods (FMCG) | Shelf off-take | Smart cities | Territory planning | Stadtentwicklung | Urban development | Indien | India | Konsumgüterindustrie | Consumer goods industry | Vertriebsweg | Distribution channel |
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