Improving new product development using big data : a case study of an electronics company
Year of publication: |
September 2017
|
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Authors: | Tan, Kim Hua ; Zhan, Yuanzhu |
Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 121562-0. - Vol. 47.2017, 4, p. 570-582
|
Subject: | Produktentwicklung | New product development | Big Data | Big data | Elektronikindustrie | Electronics industry | China |
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