The influence of market orientation on new product success
Year of publication: |
2012
|
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Authors: | Wong, Stanley Kam Sing ; Tong, Canon |
Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 15.2012, 1, p. 99-121
|
Subject: | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Innovationswettbewerb | Technology competition | Elektronikindustrie | Electronics industry | China |
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