Improving profitability : a conceptual model of destination-centric revenue management
Year of publication: |
2013
|
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Authors: | Kuokkanen, Henri |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 12.2013, 4, p. 313-319
|
Subject: | revenue management | customer-centric | CRM | destination management | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing | Destinationsmanagement | Destination management |
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