Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action
| Year of publication: |
1998
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|---|---|
| Authors: | Samli, A.Coskun ; Kelly, J.Patrick ; Hunt, H.Keith |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 43.1998, 1, p. 27-38
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