Improving the social performance of women-led microenterprises : the role of social media marketing actions
Jorge Aracil-Jordá, Jose-Antonio Clemente-Almendros, Ana-Isabel Jiménez-Zarco, Inés González-González
| Year of publication: |
2023
|
|---|---|
| Authors: | Aracil-Jordá, Jorge ; Clemente-Almendros, Jose-Antonio ; Jiménez-Zarco, Ana Isabel ; González-González, Inés |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 191.2023, p. 1-11
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| Subject: | Microenterprise | Social media marketing | Social performance | Woman entrepreneur | Online-Marketing | Internet marketing | KMU | SME | Social Web | Social web | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122484 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287697