Improving trade promotions through virtual forward buying
Year of publication: |
2013
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Authors: | Poddar, Amit ; Donthu, Naveen |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 28.2013, 1 (1.1.), p. 16-28
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Saved in:
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