Improving unsustainable livelihood through marketing interventions : a case on rickshaw pullers
Year of publication: |
2014
|
---|---|
Authors: | Banerjee, Subhojit ; Sharma, Anuj |
Published in: |
The journal of management development. - Bingley : Emerald Group Publishing Limited, ISSN 0262-1711, ZDB-ID 83190-6. - Vol. 33.2014, 2, p. 107-118
|
Subject: | Strategic marketing | Improvement | Income | Intervention | Self-development | Skills training | Einkommen | Marketing |
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