Impulse buying behavior in France and Sweden : an evaluation of how promotional tactics impact consumer behavior
Year of publication: |
2010
|
---|---|
Authors: | Hultén, Peter ; Vanyushyn, Vladimir ; Atwal, Glyn |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 19.2010, 2/3, p. 159-174
|
Subject: | Lebensmittelhandel | Food trade | Konsumentenverhalten | Consumer behaviour | Emotion | Werbung | Advertising | Frankreich | France | Schweden | Sweden |
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