Customer impulse purchasing behavior
David T. Kollat and Ronald P. Willett
| Year of publication: |
1967
|
|---|---|
| Authors: | Kollat, David T. ; Willett, Ronald P. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 4.1967, 1, p. 21-31
|
| Subject: | Marktforschung | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002234325