Intrinsic factors affecting impulsive buying behaviour : evidence from India
Year of publication: |
2014
|
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Authors: | Badgaiyan, Anant Jyoti ; Verma, Anshul |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 537-549
|
Subject: | Consumer behavior | Impulsive buying | Personality | Culture | Materialism | Impulsive buying tendency | Konsumentenverhalten | Consumer behaviour | Indien | India | Emotion | Kaufentscheidung | Purchase decision | Persönlichkeitspsychologie | Personality psychology |
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