Impulsive purchasing behavior for professional sports team-licensed merchandise-from the perspective of group effects
Chen-Yueh Chen, Yi-Hsiu Lin, and Wen-Mei Chang
| Year of publication: |
2013
|
|---|---|
| Authors: | Chen, Chen-yueh ; Lin, Yi-hsiu ; Chang, Wen-mei |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 2, p. 83-91
|
| Subject: | Kaufmotiv | Consumer motivation | Verkaufsförderung | Sales promotion | Profisport | Professional sports | Sozialpsychologie | Social psychology | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257038